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WhichDate Now Dating App Review – February 2, 2024


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Now Dating App Review: Get the low down before you download

Our resident dating expert puts the app through the mill so you can decide if its for you

BY Paul, Last Updated: NOVEMBER, 2019
Reviewer: 20 something Male who travels the UK and lives in Scotland

NOW dating is very much the new kid on the block. Winner of best new dating app at the
2017 UK Dating Awards, NOW solves the problem which I found to be the most common complaint of
Tinder and Bumble users......

Many people, both male and female, have criticised the users on other dating apps for talking too much but never arranging to meet.
NOW is about connecting people and places in the moment, it brings back a spontaneity which I strongly believe has been missing from the dating industry for far too long and ultimately eradicates the pen pal problem.

I almost feel excited just writing about it, what’s not to love about this idea? 

Back in my early dating days I loved going to meet someone and not knowing where the night might take me and some of the dates I’ve been on have been the funniest and most memorable nights of my life – the very reason I started writing about dating in the first place. NOW reminds me of all of that, and it’s the first time I’ve ever been able to say that about a dating app.

Imagine sitting in Trafalgar Square killing time and then a wonderful opportunity presents
itself to swap the pigeons for a fascinating stranger? NOW does that for you, meaning any old weekday
could turn into something quite spectacular. With the vast number of dating apps out there at the
moment it’s difficult to get major endorsements but recent features in The Telegraph and GQ prove that
this the NOW Dating app means business, read on for my honest thoughts after using the app. 

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How Does the Now Dating App Work? 

Okay, so how do I explain this.......
Have you ever been hanging around London with a few hours to kill but have nowhere to be and no one to see?
If this sounds familiar, then jump on NOW. Follow the simple step by step instructions to get your profile set up, tell users how long you’re free for (and if you’d like to
grab a beer, a cocktail, a bite to eat, a movie, whatever floats your boat) and well, make it happen, NOW!

NOW also has a policy about missing dates. If you miss more than 2 'meetings' your account can be suspended for the remainder of the month, this is a great feature and means that everyone on the app is interested in meeting up. 

NOW Dating Cost

The basic app is totally free to use, so you can download and get to work straight away. ARE THERE ANY PREMIUM VERSIONS? IF SO WE NEED TO GET THE PREMIUM FEATURES ADDED VS FREE FEATURES

Price Per Month

Membership Length

Potential Savings

Total Cost


1 Month




6 Months




12 Months




24 Months




Signing Up to NOW

Where Can I Use it?

NOW Dating is currently available across the UK, with a particularly large focus in London

Casual Dating VS Long Term Relationship

Founder Cameron Woodford is intent that NOW is for real connections and is in no way intended to be a hook-up, however, you can’t always control what some people are looking for and I can certainly see how it would be used as a casual dating application.

A recent survey of their users came back as 72% were looking for a relationship vs 28% looking for 'friendship' .
In order to use NOW dating you will need a Facebook account to log into. This ensures every person on the app is a real person and an added security feature.

My Experience Using NOW Dating


How Safe is NOW Dating?

Always do your utmost to stay safe on any dating app, trust your gut and never meet anyone
you have even the slightest concerns about. NOW proactively encourage users to make them aware of
anyone behaving inappropriately, so if you need to, use their report feature.

NOW vs Tinder

I wanted to compare NOW dating to the leading app in the dating industry currently, so below I have listed a few points so you cna see the difference between Now and Tinder.



  • 6 Months £25.95 per month
  • 4.1 Million Uk Members (these are accounts, not active users)
  • Does the hard work for you and weeds out alot of mis matches
  • Feels more 'premium'
  • Less Time Consuming
  • Aimed at people looking for marriage
  • Matches could feel limited if living 'out in the sticks'


  • Has alot of choice and member numbers
  • 4 - 5 Million Uk Members (these are accounts, not active users)
  • Does the hard work for you and weeds out alot of mis matches
  • Feels more 'premium'
  • Less Time Consuming
  • Aimed at people looking for marriage
  • Addons cost extra and feel pointless
  • Less Focus on long terms relationships

NOW Alternatives


The NOW Dating App

Currently the NOW app is only available on Apple with a launch on androis due later this year.  Visit the below links to download the NOW!

Contact NOW Dating

27 Mortimer Street, London, England, W1T 3BL

Now Dating Conclusion & Tips


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NOW Reviews from You 

Below you'll find some real world reviews from users of NOW Dating, if you have used the app, please leave a review

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