logo Review UK 2018 Review: Everything you need to know before signing up

Below we have compiled an in depth look at, including its cost, features, our summary and reviews from other users.

BY Mark, Last Updated: JANUARY 2018
Reviewer: 36 year old Male who lives in the Midlands, England.
To read more reviews from other age groups, please see our additional Real User Reviews below homepage is the leading online dating site in the world, attracting nearly 100million members since its launch in 1993. Match is owed by IAC who also own a wealth of other dating sites including, OKCupic, PlentyofFish, Tinder & so their influence in online dating is unparalleled.
With the sheer amount of users on and the way you are free to search profiles by yourself, it is a great place to start your online dating experience, no other place can get you in front of as many singles as, so if its a numbers game you are after then we recommend you try
Below we have put together an in depth review. We go over their main features, their positives and negatives and also added in some reviews from real users so you can hear what others think of their service.

Review Summary

Number of users:

4 million (UK) / 90 million (global)

Most Popular Subscription:

6 Month

Average Price Per Month:


Average Age:

25 - 55

Men | Women

51% | 49%


A site with a huge pool of active users, a numbers game in online dating as you are left to search yourself, middle of the road for price and has an available app with some nice features for those on the go. 'Matching' Process at its core is a traditional online dating service in the broadest sense. You fill out your profile, answer some basic questions and puts your profile into its system to show you to other members.  
Once you are signed up to you hit their opening page which shows you, what feels like everyone within a 100 mile radius which can be encouraging and daunting at the same time. From there you can navigate to an advanced search section, which is a great feature if you know what you are looking for or can narrow it down slightly, otherwise you will waste a tonne of time skipping over profiles.

a profile picture feels a lot more important on than the likes of Match Affinity, Guardian Soulmates and eHarmony

this might be because psychologically I dont think they put as much effort into matching me with others, but I seem to find myself swiping left alot of the time based on nothing but the profile picture whereas on more niche dating sites I found myself taking more time to read about the profile before dismissing them.
If you know your type or simply want a lot of people to look at, then match is a really great choice. you can pinpoint with some detail what you are after. There are some other great features which I explain in more detail below, but overall I its a site I would recommend to newcomers. User Demographics

We thought it would be useful for you to understand the overall demographics of in order to make an informed decision about joining or not. The below figures were pulled from the press agency of

  • 25% are under 30   |   49% are between 30-49   |   26% are 50+
  • 68% non smokers   |    24% smokers   (8% did not specify)
  • 46% do not have children   |    23% have children at home  (21% have children away form home)
  • The 50+ category is the fastest growing User Breakdown updated

To help make this as helpful as possible we have used the search filters to highlight the number of users in a numbers of areas so you can more clearly see how popular the site is in your area.

Only some sites will allow me to gather this information, these are generally the more traditional online dating sites that allow open searching ( round up the matches to the nearest 50) 
To get the data I set the search to a 20 mile search radius around each location, only featured users that have logged in within 1 month and that have a profile picture - any extra info will be labelled below

  • Feb 2017

Women  |  Men

AGE : 20-35

London 20to35 11052 -
London 36to50 14483 -
London 50to70 7606 -
Birmingham 20to35 2823 -
Birmingham 36to50 3733 -
Birmingham 50to70 2408 -
Liverpool 20to35 736 -
Liverpool 36to50 2370 -
Liverpool 50to70 925 -
Leeds 20to35 2079 -
Leeds 36to50 2847 -
Leeds 50to70 931 -
Sheffield 20to35 576 -
Sheffield 36to50 806 -
Sheffield 50to70 621 -
Bristol 20to35 696 -
Bristol 36to50 888 -
Bristol 50to70 641 -
Manchester 20to35 3114 -
Manchester 36to50 4379 -
Manchester 50to70 2969 -
Leicester 20to35 395 -
Leicester 36to50 638 -
Leicester 50to70 434 -
Coventry 20to35 528 -
Coventry 36to50 841 -
Coventry 50to70 621 -
Kingston upon Hull 20to35 236 -
Kingston upon Hull 36to50 345 -
Kingston upon Hull 50to70 255 -
Bradford 20to35 2108 -
Bradford 36to50 2902 -
Bradford 50to70 1855 -
Stoke-on-Trent 20to35 299 -
Stoke-on-Trent 36to50 379 -
Stoke-on-Trent 50to70 295 -
Wolverhampton 20to35 2226 -
Wolverhampton 36to50 2897 -
Wolverhampton 50to70 1857 -
Nottingham 20to35 511 -
Nottingham 36to50 793 -
Nottingham 50to70 583 -
Plymouth 20to35 186 -
Plymouth 36to50 257 -
Plymouth 50to70 237 -
Southampton 20to35 453 -
Southampton 36to50 653 -
Southampton 50to70 494 -
Reading 20to35 466 -
Reading 36to50 724 -
Reading 50to70 506 -
Derby 20to35 405 -
Derby 36to50 651 -
Derby 50to70 426 -
Newcastle upon Tyne 20to35 626 -
Newcastle upon Tyne 36to50 1922 -
Newcastle upon Tyne 50to70 766 -
Northampton 20to35 300 -
Northampton 36to50 424 -
Northampton 50to70 283 -
Portsmouth 20to35 367 -
Portsmouth 36to50 579 -
Portsmouth 50to70 498 -
Luton 20to35 544 -
Luton 36to50 849 -
Luton 50to70 657 -
Preston 20to35 332 -
Preston 36to50 529 -
Preston 50to70 412 -
Sunderland 20to35 626 -
Sunderland 36to50 950 -
Sunderland 50to70 742 -
Norwich 20to35 220 -
Norwich 36to50 358 -
Norwich 50to70 284 -
Bournemouth 20to35 271 -
Bournemouth 36to50 508 -
Bournemouth 50to70 487 -
Southend-on-Sea 20to35 336 -
Southend-on-Sea 36to50 520 -
Southend-on-Sea 50to70 414 -
Swindon 20to35 149 -
Swindon 36to50 274 -
Swindon 50to70 195 -
Oxford 20to35 289 -
Oxford 36to50 394 -
Oxford 50to70 280 -
Middlesbrough 20to35 228 -
Middlesbrough 36to50 430 -
Middlesbrough 50to70 348 -
Blackpool 20to35 202 -
Blackpool 36to50 311 -
Blackpool 50to70 311 -
Ipswich 20to35 193 -
Ipswich 36to50 286 -
Ipswich 50to70 233 -
York 20to35 182 -
York 36to50 309 -
York 50to70 220 -
Peterborough 20to35 173 -
Peterborough 36to50 285 -
Peterborough 50to70 230 -
Brighton 20to35 344 -
Brighton 36to50 663 -
Brighton 50to70 542 -
Slough 20to35 926 -
Slough 36to50 3141 -
Slough 50to70 2039 -
Gloucester 20to35 291 -
Gloucester 36to50 406 -
Gloucester 50to70 332 -
Watford 20to35 2344 -
Watford 36to50 3454 -
Watford 50to70 2149 -
Cambridge 20to35 254 -
Cambridge 36to50 376 -
Cambridge 50to70 239 -
Exeter 20to35 185 -
Exeter 36to50 286 -
Exeter 50to70 244 -
Blackburn 20to35 482 -
Blackburn 36to50 815 -
Blackburn 50to70 583 -
surrey 20to35 701 -
surrey 36to50 2572 -
surrey 50to70 1873 -
Crawley 20to35 298 -
Crawley 36to50 494 -
Crawley 50to70 432 -
Glasgow 20to35 917 -
Glasgow 36to50 2412 -
Glasgow 50to70 1943 -
Edinburgh 20to35 560 -
Edinburgh 36to50 821 -
Edinburgh 50to70 590 -
Aberdeen 20to35 222 -
Aberdeen 36to50 314 -
Aberdeen 50to70 226 -
Dundee 20to35 120 -
Dundee 36to50 156 -
Dundee 50to70 148 -
Paisley 20to35 805 -
Paisley 36to50 2376 -
Paisley 50to70 887 -
Cardiff 20to35 430 -
Cardiff 36to50 676 -
Cardiff 50to70 570 -
Swansea 20to35 191 -
Swansea 36to50 334 -
Swansea 50to70 291 -
Newport 20to35 447 -
Newport 36to50 696 -
Newport 50to70 552 -
Merthyr Tydfil 20to35 132 -
Merthyr Tydfil 36to50 234 -
Merthyr Tydfil 50to70 152 -
belfast 20to35 279 -
belfast 36to50 509 -
belfast 50to70 364 -
derry 20to35 17 -
derry 36to50 57 -
derry 50to70 51 -
dublin 20to35 503 -
dublin 36to50 1895 -
dublin 50to70 417 -
galway 20to35 46 -
galway 36to50 106 -
galway 50to70 41 -
cork 20to35 93 -
cork 36to50 174 -
cork 50to70 62 -

Oxford - 350  | --
Bedford - 250  | --
Gloucetser - 350  | --
Reading - 500  | --
London - 1000+ | --
Manchester - 1000+ | --
birmingham - 1000+ | --
leeds 1000+  | --

Women  |  Men

AGE : 35 - 50

Oxford - 400 | --
bedford - 400 | --
gloucetser - 400 | --
reading - 700 | --
london - 1000+ | --
manchester - 1000+ | --
birmingham - 1000+ | --
leeds 1000+ | --

Women  |  Men

AGE : 50+

Oxford - 300 | --
bedford - 250 | --
gloucetser - 350 | --
reading - 1000+ | --
london - 1000+ | --
manchester - 1000+ | --
birmingham - 1000+ | --
leeds 850 | -- UK Prices, like most other dating sites tend to change their account prices based on a number of features, but they do tend to be more stable than the likes of eHarmony with packages usually of a similar price to the below.
I've added in a table  to show the current UK costs that I'm seeing for new users, it will help to see roughly what you can expect to pay. but bare in mind it might change slightly.
For a more detailed breakdown along with tips see our costs page. 
You will find with that busier periods will see them offering a better price (new year, valentines day, start of summer etc)with cheaper plans on offer, keep an eye on our cost page above to find the best time to join in the UK. costs

Price Per Month

Membership Length

Potential Savings

Total Cost


1 Month




3 Months




6 Months



Unless you are looking to join for 1 month, I cant see why anyone would opt for the 3 month plan, so our advice would be to take the most popular, 6 month subscription.
Once signed up, Match offer some addon services, which are detailed below, these include their 'Boosts' to get your profile seen by more people and their Select and Connect addons (which, in my opinion are a waste of time)

TOP TIP: Always switch off your account auto renew, if not unchecked you will automatically be signed up when your account ends. You can find out how to cancel auto renew in your billing settings. Sign Up Process

The questionnaire was very intuitive and easy to fill out (took me around 10 minutes) as you would expect from a multi million £ company.
here felt like there was more emphasis on your potential matches than the questionnaire from other sites like eHarmony and Guardian Soulmates which is surprising given the lax feel to my matches when logged in. I guess this i where an algorithmic/niche matching systems versus a more automated system comes into play. 
You can see a quick video of the questionnaire here, if you were interested.
In terms of my matches, I was taken aback by the volume of matches when I had logged in. Straight away I felt like I was being more shallow with as a posed to other paid dating sites because I could see alot more matches and so scrolling through them was easier. .

After sign up and day 1 I had 40 views, a wink and an email. I averaged about 7-12 views a day with a wink and a couple of favourites a day too. Features

Advanced Search

The advanced search feature in is really great, its the best bit about their service. If you know what you want, then you can narrow down your search to a tee, filtering by every option imaginable; Height, weight, build, location, hobbies, income, eye colour, values etc

A nice touch is being able to search by when the person was last logged in, this does cut down the matches by quite alot (I had 500 'matches', clicked 'logged in within 2 week' and it whittled them down to just 80) but at least you can see that they are active users.

How I used this feature?
Nail down a specific type that interests you and go after those in batches by sending a similar message that will seem tailed to them.
EG Badminton players - send a messages about Badminton to everyone in that 'niche' - this seemed to work great for getting replies as I can imagine women especially get alot of messages on advanced search Winks / Favourites

With both a free and paid membership at you can add users to your favourite lists. This just means that you add a profile to a list of people who you are interested in so you can come back to them at a later time. When you add someone to your favourite list they will be notified. On paid accounts. you can also see & get notifications of users whom have added you to their favourites
Winks are just a little nudge to show someone you are interested, you can only send/receive these with paid accounts. Once you have sent a wink you cannot undo it, and the user will obviously be alerted that you have winked at them. My advice is to skip the wink and just sent them a message.

Spot Light Member

You can agree to some extended terms to basically be used as the face of on their ads across the internet - I tested this and it didn't have an impact at all on the matches or clicks to my profile  
If you are toying with the idea but dont like your face on the net, then give it a miss. This might be a better option for very attractive people, I guess if you fall into that category, you wont be short of winks/likes/views on your profile anyway. Boost allow you to purchase 'Boosts' within their platform. These are charged at £1.99 per Boost and are described as 

"a great way to increase the visibility of your profile quickly, helping you get more attention from other members."

Basically when you purchase these, your profile is included within the popular profiles' section and also you are pushed to the top of searches which can increase your activity 4X. dont specify how long the Boost lasts, but when I tested it, the average length of time was about 4 - 6 hours. 
As soon as you purchase a Boost, then it will be live.

When I tested it at various times, it wasn't worth it, but then again it might be my face that is the problem. I saw an increase in views, but next to 0 increase in engagement.
I saw the best results during mid week nights (Tuesday specifically seemed to be a winner) so use that knowledge as you will.


If you want to make sure you dont hear from someone on then you can black list or block them. These features just means that they will not be able to contact you in anyway, shape or form on, although they will still see be able to see your profile, so unaware that you have blocked them.
A less extreme version is 'hiding' profiles, this just means that their profile will not show up in any of your searches across
Match dont make it easy to find these actions, you will need to scroll to the bottom of a persons profile page to find these options.

You have 999 'hides' that you can register on your account, if you have the time, it might be worth hiding an account every time you are 100% sure you dont want to see that persons face again, this will add up the more you use it and will really save you time when logging on and searching for new matches.

Connect & Select Add-Ons

There are 2 additional paid features to memberships that you can purchase if you wish (cough - I wouldn't - cough)
These are the Connect and Select features. 

If you purchase the Connect add-on you will be able to:
- exchange messages with any member who doesn't have a subscription yet
- get alerted to new members before non-connect users.

if you purchase the select add-on you will:
- know exactly when your emails have been seen/read
- get an absence manager (ability to tell people you are away)
- have the ability to set a contact filter; this basically means you can pick a certain type pf person who can contact you, all others who dont fit this criteria will be forced to send a request first 
AKA makes you feel a bit of a diva.

I would suggest the above features aren't worth the money for most, if not all members. Nights

You will get alerted of events that are happening near you, that are run by
These are surprisingly OK, compared to other dating events I've been to. I think the fact that you know everyone else there are online dating and you can also take a friend, helped massively with me feeling like a bit of a tit (aka an introvert) The events are paid, with the first drink and snacks free, so Id recommend hopping onto one if there is one near you.
I've also noticed they offer singles holidays, I cant say Ive been on one, but if any of my lovely readers have, then Id love to hear how that went...... Shuffle

​​This feature is just a ransom selection of matches that want to throw in front of you, which I'm guessing is based on your questionnaire. They do feel a bit pointless due to the advanced search option they have and also alot of the 'shuffle' matches weren't of interest.
I did skipped over a few which I didn't mean to and you dont have the option to go 'back' so be aware that is isn't good to go too quickly through them
If you get through 100 shuffles, you just need to wait 10 minutes for new profiles to appear - his doesn't seem to be the best use of time in my opinion.
NOTE: When you mark someone as not interested, they will still show up in your search, which isn't the best feature - if you want to stop someone showing up, you will need to block / hide them (read below) shuffle

What Do You Get For Free

After completing the questionnaire you'll want to take a look around before paying anything. The basic free features you get are listed below:

You Can:

  • See pictures of users (great benefit)
  • Favourite any users
  • See what you both have in common
  • See full profiles

You have to pay to:

  • Send & receive emails
  • Send winks
  • See who viewed your account
  • See who winked / added you to their favourites
  • Get customer support App

The app is actually a really great feature. Its nicely designed and doesn't feel as crowded as the main site at all. I guess as more and more people look to use their mobile phones, this was developed more recently than the desktop site.

The around me feature is really cool
- you can search by distance from you via the app, so you might pick up a few people you know.
You will need to enable location service via your phone, but its easy to switch off if you get sick of it - you can even browse 'incognito' so you can spy on your friends dating game without them knowing.
On the match app, using the “Around me” feature, you can also send up to 3 emails per day, for free. You can communicate freely with any member who has the “Connect” upgrade switched on too. I guess this feature will be more used by men than women, but its an added feature for those who wont want to pay straight away.

One gripe I did have with the app, was the lack of being able (or easy to find) option to switch off notifications. Even when I logged out of the app, I still kept getting messages pop up when there was an update or I had a wink etc app Customer Service

All staff I spoke to at were helpful, I even managed to blag a cheaper membership when I renewed by calling there team, so if you have time on your hands and fancy chatting to an operator give that a go. also have a very responsive social media team on Facebook & Twitter, so if you have any questions or concerns, I would recommend contacting them via Twitter. Free Trial: The 14 Day Refund allow you 14 days to cancel your subscription, though you will want to start the process at least 3/4 days before your 14 days expires just to make sure you dont run out of time. (eg if you want to cancel on a Friday it might cause issues if you leave it until the last day). This means that you can essentially get a 14 membership for free to test that waters and see how you get on.
NOTE: Refunds can only be sanctioned on new memberships and add-ons. If you have renewed your membership or it isn't your first time with Match then you cannot get a fund.
Other than that, a free trial doesn't really exist. They do send out a 3 day trial to some users, but this is limited and no one can really get an insight or benefit from a 3 day taste of online dating anyway - nevertheless, if you see it advertised, give it a go by all means. Discount Codes

Below are the most up to date offers and discounts. If you happen to find a new, money saving code then please add it to our discount code page so that other users can bathe in the ££ they have saved. 
If you dont see a code live, then new users to can claim a free £10 Amazon voucher for signing up via - please see our discount page for more information. 

Join for £9.95 per month using code

New to
Claim a free £10 voucher when you sign up
*will not work with other discounts or offers Vs eHarmony and eHarmony are 2 of the most popular dating sites in the UK and in light of this, one of the most common questions we get asked is "Which one is better". Below I have outlined the basic differences between the 2 in hope that it will help you decided which is best for you.
If you want more in depth information on eHarmony, then read or eHarmony review to read more real user reviews.


  • 6 Months £9.95 per month
  • 4 - 5 Million UK Members (these are accounts, not active users)
  • Has alot of active members & profiles
  • Good 'advanced search' options to filter down potential dates
  • Shorter contract lengths / cheaper options
  • Upgrade-able options to enhance your search
  • I liked the 'near you' feature on the app
  • Less focused on 'long term relationships'
  • More time consuming due to searching through profiles


  • 6 Months £19.95 per month
  • 4.1 Million Uk Members (these are accounts, not active users)
  • Does the hard work for you and weeds out alot of mis matches
  • Feels more 'premium'
  • Less time consuming
  • Aimed at people looking for marriage
  • Free communication weekends provide a nice intro to the site
  • Can feel more restrictive as you cant simply view everyone on the platform
  • Shorter contracts are more expensive Vs eHarmony VERDICT
I felt like I was being more shallow with when compared to eHarmony, I can only put this down to the fact that I could see alot more matches and so scrolling through them was easier. The desktop platform felt more cluttered and less easy to use but I guess most people will be using the mobile app more than the desktop. The app was great and I really like the 'near you' feature that you can use with the app, although the notifications were a bit annoying, overall it was one of the best I've used. There definitely is more selection with due to the model they use, but there also seemed to be more 'unactive' accounts, these can be easily weeded out by using the search features though.
When it came to actual dates and matches I would say they were pretty even. The price for eHarmony is higher and shorter contracts arent always available. Without sounding too snobby, my matches on eHarmony seemed to be skewed more towards middle class/professionals with less working class type people than I found on This again might just be the matching algorithms on eHarmony and the fact that you have access to all users on Match,com.
The biggest difference between the 2 in my opinion comes down to time and just how you want a dating site to perform. You can go down the route and search through more profiles or try eHarmony and have profiles matched to you, with set demographics. I probably had more success with eHarmony, but its a close call.

How Safe is

All online dating sites can leave you vulnerable to scammers, so its important before you sign up that you read and understand the dangers and how exactly what you can do to keep yourself safe when using online dating sites.
With that out the way, Match,com provide various methods to help secure their platform. They apparently can detect fraudulent profiles and will delete them quickly. You can also 'report' a profile if you think there is something suspect, say that they investigate every profile that is reported. 
Match do have the blacklist/block features and also allow you to search profiles in 'incognito' mode, which ensures no one can see who you have visited, if you are really worried you can I've them a call on 020 305 96 494.

Online Dating Association Membership

We ensure every site we work with on is a full member of the Online Dating Association and thereby have a binding partnership of their Code of Conduct within the online dating industry. We believe this ensures all sites which we use and recommend are, to our knowledge, the best at protecting their users and offer the best service in the industry. 


6th Floor,
55 Strand,
WC2N 5LR Phone020 305 96 494 Conclusion

Overall, is a great service for sheer number of users and profiles. The overall site feels a bit more cluttered and less 'premium' than other paid for dating sites, which is reflected in the cost to join Match - it is generally one of the cheapest sites to use.
I liked the fact you can search by when the user was last logged in, it does highlight just how many inactive users there are though (I refined my searches to include only users who had been active in the last 2 weeks, available profiles went from 500 to 80) is a numbers game, with the amount of users on the platform it is easy to get distracted and 'swipe left' on a lot of matches. The add-ons that offer make the site feel a bit more seedy and money grabbing, all of the add-ons I used weren't great, so Id recommend avoiding them.
I have had a number of dates and continue to get messages from users on Match - the number of new users also seems good, especially around peak times. 

MY RECOMMENDATION: I recommend for people new to online dating because of the low cost to entry. The site is certainly a good match for me (36 year old male in the midlands) in terms of profiles and dates.
Not sure what you want and have time to spare, then give a try as an intro for a few months and if you like the feel of online dating there are other sites you can try if the profiles aren't what you are looking for (although with the number of users, you should be OK)

The Good Stuff:
  • Number of Users
  • Nice App
  • Most affordable dating site
The Bad Stuff:
  • Time Consuming
  • More Casual feeling
  • Add-ons Feel like a Money Making Scheme

Real User Reviews 

We strive to bring as many real user reviews as possible to help you decide if the service is right for you and your personal situation. The below users have either been found or have contacted us to share their experiences.
Used Please email me or leave your review below - thanks so much

NAME: Jane
AGE: 41
LOCATION: Yorkshire
BACKGROUND:  Divorced Mum 

Good value for the people you will meet. Don't get hung up on not receiving  a reply.

Read The Full Review

  • Less time wasters than free sites
  • Not too expensive
  • I dont get as many people replying to me

NAME: Michael
AGE: 28
BACKGROUND:  Single male 

I think because it's a paid subscription it means that people are more likely to be looking for the same thing as you and that in the end is a relationship. If you're looking for the real thing or a few friends along the way then go for it

Read The Full Review

  • People Looking for real relationships
  • Additional Paid Services