400,000  (UK)






30 - 55


60% | 40%

WhichDate Review – May 24, 2024

A dating site from The Guardian newspaper. A good number of active users and a clearly defined user demograph that seems to be surprisingly successful. Middle to high priced.

WhichDate Score:

WhichDate Score

Guardian Soulmates Review: Everything you need to know before signing up

Below we have documented our editors journey, warts & all and compiled what we think is the most comprehensive Guardian Soulmates review in 2018, including its cost, features, a summary and reviews from other users.

REVIEWED BY: Frederick
BIO: 40 year old Male who lives in the south of England

guardian soulmates review 2017

Just in case you weren't aware, Guardian Soulmates is run by the Guardian newspaper and it generally accepted as their main source of new users, with this in mind, it might help to understand some of the demographics of the newspaper to see if it matches with your views / profile, which I have outlined in the below review.
The Guardian newspaper has a current circulation of 160,000 copies a day and their website gets over 150 million pages view a month, so their potential reach both online and offline is pretty significant.

In the below review I have outlined the Guardian's user information & demographics so you can see if those interest and lifestyle fit your own.

How Does Guardian Soulmates Work?

Guardian Soulmates is first and foremost a traditional online dating site, whereby you add your profile to the pool of other users that are on their site. Once you create your profile you are able to search profiles using different filers and search types. Guardian Soulmates also try to recommend matches that might interest you, based on your preference that you add during the sign up process, this makes it feel like quite an active community of daters and is a nice balance between the hand picked feel of match making sites like eHarmony and Elite Singles and free for all sites like and Plenty of Fish.

The Guardian Soulmates Users and Demographics

The below demograph information has been taken from The Guardian website to give you a feel of the type of people that will typically be joining the site, this is by no means set in stone, but from my experience of using the site it gives an accurate feel.

  • High Disposable Income
  • Typically has a Centre Left Political Stance
  • Twice as Likely to Take More Than 1 Holiday a Year Than Average UK
  • Average Salary of £31k VS £21k Uk Average
  • Favourite Foods Include Japanese, Greek, Turkish, French & Mexican
  • Twice as Likely to Eat Out Once a Week
  • 20% More Likely to be Very Interested in Fashion & Clothes
  • 35% More Likely to do Some Form of Exercise at Least Once a Week
  • 10 Times More Likely to Attend Opera
  • 6 Times More Likely to Attend a Classical Music Concert

This all sounds very pretentious, but do keep in mind that this isn't 100% accurate to the users of their dating site and not every user will have all of these characteristics

EG I haven't met or dated anyone through this site that liked Opera and I try to avoid art galleries and hate spending money on clothes, so keep an open mind.
*All data is from the Guardian and was collated in 2010

Guardian Soulmates User Numbers – May 24, 2024

To make this the most helpful resource we can, we have built a tool using the Guardian Soulmates advanced search filters to show you the number of us​​​​ers in your area to help you understand how popular the site is, all without having to sign up. ​​​​

To get the data below we set the search to a 20 mile search radius around each location below and only featured users that have logged in within a month

[wpdatatable id=4]

Guardian Soulmates Prices

The table shows the current Guardian Soulmates cost to join for UK subscribers.

The App and Website prices are slightly different and you have the option to join for 1 week via the app

Their prices are pretty much straight forward and I haven't seen them change during different times of the year, so they should be the same as below (unless you have found a discount code through our site)

*The savings marked are based on the full 1 month cost of £32 a month

Payment is by card only and you can pay both via the website and the app. I always recommend you pay via the website and not the app. If you require a refund, getting it sorted via the website is so much easier than having to go through the app store and apple.
(Pink = Price if purchasing through the app)

guardian soulmates cost

Price Per Month​​​​​

Membership Length

Potential Savings

Total Cost

(Via App Only)

1 Week




1 Month


£32 (£32.99)

£21.33 (£21.66)

3 Months



£16 (£15.83)

6 Months


£96 (£94.99)

TOP TIP: Please switch off your auto renew as soon as you sign up otherwise you will be charged when your account runs out. You can do thi​s by going into your account > subscriptions and select stop ongoing payments

Guardian Soulmates Sign Up

guardian soulmates sign up

The sign up process was quick, you can get access to the users and search profiles before answering any questions. It was one of the quickest sign up processes vs other sites I've used.
Keep in mind, Guardian Soulmates allowed you to change all information at any time so dont fret too much about your username or bio - just jump in and get involved.

Keep an eye out for the box ticking when signing up that asks you if you are happy for your face to be used when Guardian Soulmates is advertised across the internet.

Once signed up to a paid account you create a 'who you are looking for page' so GS can list compatible matches but you also have the option to search too. I dont ​​​​feel that the whole compatible matching is necessary unless the site has a massive number of users like eHarmony.

Once signed up you are shown users who have just joined, I think this is good as you can see active members, which is a problem with cheaper and free sites. 

Whenever I used Guardian Soulmates, I just use the advanced search feature to make sure members I want to contact have been active recently. There are a limited number of filers (age, location & last logged in) but I think with the number of users on their site, it works well. 

TIP: Don't limit yourself to a too small area - broaden it up to get a feel for other users. Large cities will have the most users as you can see from my search data above.

What Do You Get For Free

You can see all the features that you get access to when joining Guardian Soulmates for free, before paying a penny!

  • Create Profile
  • Search Other Profiles (See Only The Main Pic)
  • Use Search Functions
  • Add Users to Favourite Lists

Once you pay for a Guardian Soulmates subscription, you will be able to send messages and see the full gallery of pictures. You can also use additional search filters in the advanced search section (like you, have viewed your profile, height, body type etc etc) but in all honestly these aren't that needed. 

Guardian Soulmates App

The Guardian Soulmates App is currently only available on the Apple store, Guardian Soulmates have said they aren't currently working on an Android app - sorry guys!

The app has different pricing compared to the site, they are very similar with the exception of the 1 week option via the app. To be honest a 1 week membership is a bit pointless and I would recommend signing up via the site anyway.

The app has exactly the same features as the site, its easy to use and will no doubt be useful if you have an iphone or ipad. Go download it if you have signed up. 

guardian soulmates app

Guardian Soulmates Free Trial: The 14 Day Refund

Like most dating site, there is no such thing as a Guardian Soulmates free trial - whilst they used to issue one, it was a test and it wasn't profitable, so they have cut it in the bud - sorry if you missed it. If this changes, Ill update this page.
Guardian Soulmates do offer a 14 day refund policy which is pretty standard across online dating site, if not with all of them. There is a catch though.

All refunds are given at a pro rata rate, so if you have been online for 5 days, they will work out how much per day your membership is and refund you the amount based on that - again, I've seen this with some others sites too.

Cancelling Guardian Soulmates

You have 14 days to cancel, to cancel you need to email them asap

this is only for subscriptions bought via the site, to cancel a membership bought via the app you need to go through the app store and try to contact apple....this is the reason I advise buying your subscription through the website.

NOTE: If for some magic reason you find a free trial, then your 14 days to cancel starts at the start of your free trial, not your paid membership.

Guardian Soulmates Promo Codes

Dating can be expensive, even for you more affluent Guardian Soulmates users. I've tried to bring you the most up to date promo codes and discounts below, if you find any others that aren't listed here, please head over to our Guardian Soulmates Promo Code page and add them in the comments, your help is appreciated by all of my lovely users.

*10% Off All Subscriptions*

*Great Deals on 3 Month Memberships*
Get the best price on 3 Month Guardian Soulmate Memberships

Ends Soon

*New To Guardian Soulmates?
Claim a free £10 voucher when you sign up to a paid account.
*will not work with other discounts or offers

Guardian Soulmates vs

Chances are you are debating whether to join a few dating sites, with being one of the most popular in the UK I wanted to quickly highlight the main differences from my point of view, having used both of them.
For a full review, please take a look at the in depth guide I have written.


  • 6 Months £9.99 a Month
  • 4 - 5 Million UK Members (these are accounts, not active users)
  • Alot of Active Members & Profiles
  • Good 'Advanced Search' Options to Filter Potential Dates
  • Shorter Contract Lengths / Cheaper Options
  • Upgrade-able Options to Enhance Your Search
  • 'Near You' Feature on the App is Good
  • Less Focused on 'Long Term Relationships'
  • More Time Consuming Due to Searching Through Profiles


  • 250k UK Members
  • £16 a Month
  • A Good App
  • Some Good Free Features
  • 1 Week Subscription Option
  • Pre Defined Audience, Know What You are Getting with Matches
  • App Only on Apple
  • More Expensive
  • Less UK Users

Guardian Soulmates VS Match VERDICT

No site can compare with the number of users bring to the table. 
If you are new to online dating, then I usually recommend one of the big 2 dating sites (eHarmony or or give a free app a try to find your feet. 
But if you have used some form of online dating, free or paid, before and are looking for something more then Guardian Soulmates COULD be a good choice for you. 
If you are considering joining, I would go sign up for a free account and have a look at the matches in your area first, you get some great benefits by just joining (for free) and it doesn't hurt to have a gander before parting with your cash.

Newbie to online dating -
Want something a bit more targeted, live in/near a big city, give GS a try.

How Safe is Guardian Soulmates?

Guardian Soulmates manually vet all new users/ I tried uploading a few tester photos and got rejected, so I guess they do put this into practice.
There is also no way a user can mass email, so this deters scammers. On top of this, you have the option, as with all dating sites, to block people. 
If you have any concerns you can contact them on to report any weird behaviour.

Online Dating Association Membership

Guardian Soulmates is approved by the Online Dating Association (ODA) in the UK

Contact Guardian Soulmates

Kings Place,
90 York Way,

020 3353 2000

Guardian Soulmates Conclusion

Overall my time on Guardian Soulmates was good.

I didn't know what to expect, as I said above the demographics seem a bit pretentious (I dont know what that says about me) but most of the people I met and talked to have been in a similar situation to me. Conversations have been good, no worse or less than Match or eHarmony. 
In terms of usability, it really doesn't differ much to other paid sites, easy to use, the only bug bare was that it wasn't available on my android device. 

MY RECOMMENDATION: As Ive said before, online dating is a numbers game. If you haven't used online dating before then use or eharmony if you are looking for a serious relationship. If you are looking for something more causal or not sure what you want, then maybe look at an app or free dating site to get you used to the process. If you have used other dating sites before and want to try something different then Guardian Soulmates is a good choice, especially if you live in or  near a big city and extra points if you fit the demograph above. The people I've met are probably some of the best matched I've been on a dates with, so take from that what you will. 

Check out our site for any live discounts and 100% take a look around before paying for anything, you can look at profiles without paying a penny.

WhichDate Score
The Good Stuff:
  • You know what you are getting in terms of the people on the site
  • Middle of the road pricing
  • A good iPhone App
  • Good features before you pay
The Bad Stuff:
  • Not a huge amount of users for smaller towns
  • App only on Apple

Guardian Soulmates Reviews From Other Users

The below reviews have been added by our fine users to help you get a deeper insight into Guardian Soulmates in the hope that it will help you make a decision.

Leave a Review

Your email address will not be published
Overall Rating


  1. Paddy says:



    Depressing Probably the most depressing experience of my life! Expired profiles, no response from women I messaged and no woman has ever contacted me. Save your money and go to the pub.
  2. Tracy says:



    Best 8 years of my life In October 2011 I decided to give Soulmates a go as I was approaching 50 and decided that I would like to meet a special someone. I had read the soulmate messages for many a year. I had 10 dates with really lovely people but date 10 was ‘the one’. (Previously I had not believed in ‘the one’) He had just one date and I was it. We met in December 2011 and married in October 2012. We had being a Guardian reader something in common. A great start. I even got kind advice from other daters. Good luck , be brave, you have nothing to lose and much happiness to win. Xx
  3. Ellie says:



    Waste of money Agree with the negative reviews. If someone isn’t subscribed, the only way of telling is that they only have ONE picture on line. If you message them, they don’t see the content of the message UNLESS THEY SUBSCRIBE! And so many with no picture. People tend to be rude and rarely reply to messages. There has to be better out there!
  4. Terry says:



    not so innocent! Ive been on soulmates for some time and although its a lot more honest than other sites it still copies a few of the undesirable elements of the dodgy sites..i.e. - If you have joined the site but havent signed up you will receive a few "likes" from attractive soulmates to temp you but when you pay and join these "likes" Never reply to any message i.e. they are a come on! this is a common occurrence with them, so dont be tempted by them fishing! I think its staff looking to sign up customers with fake incentives. Also recently they have dropped the info line of "When they were last online" so the profile could be old and not active but its still on the site. These actions make it very close to the many unscrupulous sites that are out there.
  5. Holly says:



    Losing the will! I have been on Soulmates about 18 months. There are hardly any soulmates in the North West even though Soulmates imply otherwise. So have had to look further afield. There are lots of interesting men; however, many of men my age seem to be looking for women the age of their daughters! I have also found that so many men don' t seem to have time for a relationship or have issues with attachment. There is also lots of rudeness but that may be an on line thing. So I probably would only recommend Guardian Soulmates if you live in or near London. All the best to tou. Holly
  6. Mary says:



    Total con This site is a total con. It suggests they have a lot of subscribers - but actually once you get on there the amount of people who are actively subscribed is minuscule. There is no way of knowing if someone you like is subscribed so you waste half your time writing to people who wont reply. The app doesn't work properly and doesn't have the same functions as the online system. It's impossible to use half the time as the message sending function is really poor. The people on there are mostly voyeurs and wont commit to anything. The search function - so you can narrow it down to someone you like - is really basic so you have to trawl through physically reading every small detail for hundreds of people (who are probably not even paying) to identify someone who is both available and right. Now they have removed the ability to tell when people were last active on the site - so it's even more difficult to tell who is actively looking. About 80% of the people seem to have been on there for at least 5 years. They NEVER do any user research to ask users what can be made better. And now they seem to be touting the site in all kinds of places and there are lots of taxi drivers and security guards on there. That's fine if it's what you are looking for - but they dont market it in this way.
  7. John says:



    Inertia Feels like everyone is on it for eons - hanging around always expecting something better which never arrives.
  8. S Howard says:



    Disappointing technologically I signed up last night, keen to explore. So far I haven't been able to read any messages or access the site from a laptop or phone as there has been a technical problem. It would have been nice to receive an email informing customers if the site is down. Disappointing.
  9. Metaphore says:



    Save your money and hope for love Leave the Soulmate by the Guardian behind, it's a waste of money and time, simply put...
  10. Robert says:
    Location:West Sussex



    Stuck up? Very disappointing experience. I'm not one for stereotyping people, but if you're looking for a partner who has that confident middle class conceit, is obsessed with world travel while at the same time feeling guilty about the air miles, has an adorable dog and does yoga at least 5 times a week, you'll be spoilt for choice. Honestly I struggled to tell the difference between them half the time. What's more I found a lot of people very picky about who they were looking for, and unwilling to engage in communication. I expected more from this demographic, and their reluctance to even acknowledge a polite approach with even a 'no thank you' smacks, frankly, of snobbery.
  11. Skylark Walks says:

    I am really disappointed with this site. Honestly, save your money – matches on Tinder are much better and seem to have a pulse and some interest in communication. Who would have thought it?!

  12. Julianna Bethlen says:

    App crashes after about 10 min every time I use it. Customer service couldn’t help. Wish I never subscribed.

  13. Heather Bingham says:

    I find the site poor value for money, with the descriptions of users more shallow than those from Match, which has been surprising. I thought it would be the site to connect to more educated, thinking men, but the pictures say it all, with an endless stream of buff, coiffed men yachting/skiing/(insert expensive hobby) who, quite understandably, want a dolly 10 years younger than them for a second or third wife. It’s either that group or people with worthy jobs who only want the same, again quite understandably, but no use to me. To summarise, it’s great for some, but hopeless for others and the people on there belong to two very distinct groups. Match is much better when it comes to numbers and choice.

  14. Pam sSanders says:

    I subscribed for one week to Guardian Soulmates in March of 2019, after the end of a long term relationship. I decided for personal reasons and pretty quickly that it wasn’t really for me. I didn’t stay on the site after that week, removed my profile and didn’t think anymore about it. At no point was I advised that I had signed up to a weekly subscription. Soulmates continued to take £11.99 weekly subscription from my Google account every week right up untill the 9th of May when I realised what was happening and cancelled the payment. In total, they took over £100 from me when I had clearly removed my profile. I contacted them via email and they stated they were not able to do anything and I should take it up with Googleplay. I am not covered for a refund on Googleplay at all.
    It seems to me that Guardian Soulmates took my money, quite happily every week despite me removing my profile, and not using the site at all, but clearly have no interest in returning the over payment or in giving any ‘customer care’. I would advise anyone considering subscribing to this site to be very cautious indeed.

  15. Joanne says:

    There are so many inactive accounts and users. Honestly, it’s the same people who have been on there for years. I think people just leave their profiles up and wait to see if anyone likes them, but then can’t be bothered to sign up again. Total waste of time eventually…

  16. Ibo says:

    After some efforts and hopes, I’ve received an email saying I’d received a message… For whatever reason, the user sent the message, and apparently then may have blocked me, I assume in error since the first part of the email which was readable, was positive.
    Sadly, the Help-desk sent me two completely erroneous links to my own account, and then to my own blocked contacts.
    They seem incapable of understanding, despite my clarity and suggestions.
    I have suggested messages sent TO me should be readable BY me, even if the contact is then unreachable.
    I can’t even access messages I sent to them, which indicates crap programming.

    The “Help-desk” seem oblivious to the paradoxical problem of not being able to access the messages sent to me… I suggest you find a professional site; this one sucks.

  17. Jon says:



    obviously joining Guardian Soulmates was the best decision I ever made We’ll be celebrating our wedding anniversary in April, obviously joining Guardian Soulmates was the best decision I ever made! Thanks so much, keep up the great work, you’re changing lives!
  18. Patricia Lucking says:



    devious small print I joined for just 1 month- at double the price for a 6 month subscription, my joining subscription clearly stated "! month package" At the end of that month another "double amount" was removed from my account- I complained, saying that wasn't deal- what's going on? Got a very snotty and unsympathetic reply basically saying ,you should have read the small print, So yes, I should have read the small print- silly me- I trusted this organisation with such a reputable name- not to f--- me over, so I will not be joining Guardian f------ Soulmates ever again and if you are thinking of doing so- read the small print. Never did actually meet anyone in reality- a few contacts looking for someone to wash their socks and be mummy
  19. A Man says:



    Don't bother if you're a man This site is useless if you're male. There are at least 50% more male than female, ( active users). Don't believe me, just open a free account and use the following search criteria 'women looking for a man' + 'online now' v man looking for a woman' + 'online now. There will be 50% more men in any age range and at anytime of the day or night, everyday of the week. Those women that are there, a substantial amount that I saw and liked, did not live in London but miles away. A terrible waste of money - Tinder actually seems just as good for long term serious relationships, a much better app and a better design, IMHO anyway.
  20. Spammy says:



    Keep expectations low I was optimistic after trying SagaDating. The men seemed more educated and cultured, but appalling manners. If they aren’t subscribed you get zero reply, not even 1 liners. If they are, 95% don’t bother replying at all. Why bother? Getting 14 day refund!
  21. Hannah says:



    We are still laughing every day I’d never tried internet dating before, but I thought ‘what the hell, give it a go!’ I got messaging with my now partner and we met up in Lewes. The moment he walked in the pub he took my breath away. We got on so well from the first moment we met, we both made each other laugh and we are still laughing everyday now. He is a wonderful stepdad to my daughter and I love being stepmum to his lovely daughters. We are getting married in just under three weeks time, and we couldn’t be happier. Thank you Soulmates, from both of us!
  22. Jude says:



    Guardian I am enjoying my time on Soulmates so far.
  23. Gary says:
    Location:West Country



    I am thankful that I took the plunge with Guardian Soulmates I discovered that the Guardian Soulmates community were more inclusive and encouraging of difference, and for three months went on several dates with interesting and engaging guys, before meeting my surfer dude. We have now been together nearly three years, have bought a home together and share travels, friends and family. Following a proposal on Bonfire night in Prague, we are engaged to be married. I am thankful that I took the plunge with Guardian Soulmates and our lives life have been totally transformed
  24. Margaret says:



    I paid for a month to “test the water” The subscription terms on this site are not at all clear. I paid for a month to “test the water” as stated on their website, did not intend to continue and then had my account debited for a further month without any warning whatsoever. More attention needs to be drawn to this auto renew process to make it more transparent. Not what I expected from what I thought was a reputable newspaper!
  25. Rachel says:



    tremendous bores Guardian soulmates has the flakiest men of any dating website I’ve tried. It also has some tremendous bores (I’ve had someone else say this of soulmates she said she couldn’t stand the men and this lady is interesting and intelligent!). I won’t be renewing my subscription. Opting to met men in real life.
  26. Ann says:

    I’m suspicious of this site.
    I’ve been on it less than 2 weeks.
    I’ve sent about 50 messages. One of the replies said he’d get back to me as he’s out of the country; one responded and we’ve chatted; 3 have met their ‘soulmate’ which is odd as it’s a Lot and the rest no response so far.

    How can I find out what percentage of membership is ‘paid up’ as opposed to non-paid up??
    This is the CRUCIAL thing for all sites and what I would Really like to know as I suspect the latter is the truth at a 70% to 30% ratio, 30% being paid up members. Then as there are more women on than men it further reduces the chances making the whole process ‘soul destroying’ !!!

    Please can you advise HOW I find out this information?
    Am I entitled to request it from the site under data protection rules??

    1. admin says:

      great question Ann.
      Let me reach out to GS and see if they will supply any information on this.

      Ill also have a look on the site to see if we can find any differences in the profiles.

      I guess in defence of Guardian Soulmates you can search by ‘last active’ which would suggest that if someone has been online in the last month, chances are they are still single.

      Please do keep us posted if you get anything back from them

  27. Kim Masterton-Smith says:

    Do I get a better selection of potential soul mate if I’m a Guardian subscriber? The reason I ask is my father gave me an annual subscription for Christmas.. should I (as a single 36 year old only daughter) be concerned that this might have been a desperate attempt on his part to find me fresh avenues to a new mate? Aka… can someone please take this problem off my hands?
    My father has a very nice garden shed, which is in the near vicinity of the pool (paddling) and I hold deep and comforting fantasies of moving in there at the age of 40 (as a single and very demanding only child).. however, Guardian Soulmate.. on recent cursory inspection, has given me food for cabana boy thought… is it a platform where I might find an equally annoying person with which to generate more shame and pain for my father?

    Does the questionnaire have a section/question which values my garden-shed-paddling cabana?
    Many thanks for any time given to constructive feedback on the above conundrum. (fathers..not mine).

  28. Tricia Hale says:

    Would agree with the Marie Celeste comment. Waste of money if you are female, retired and live in the southwest? Unable to cancel subscription so annoyed. Off to try Match now…..

    1. admin says:

      Thanks for the feedback Tricia, sorry that GS wasn’t for you 🙁

    2. Rachel says:

      Giving up on online dating real life is better. I am not retired I find it a waste of time. I think its because its female heavy and as for the comment below about men finding their soulmate this has happened to me a number of times.

  29. P says:

    This page needs a revision – Guardian by-passed your ‘secret link’ with a disabling pop-up – unless they’re paying you and this is just click bait advertising? Under the guise of dating advice? Yes, call me sceptical but it has been known…

    1. admin says:

      Thanks Goldilocks for the update, I’ve just changed the ‘secret link’ section with a little extra info to help you get through the new pop up they have added – I guess the ‘secret’ didn’t last long. All you have to do is add some dummy text into the fields and you will get acces without having to vrify an email address or anything

      username: testingmyusername123

      you get the picture 🙂
      Thanks for dropping by

  30. Debbie says:

    It was like being on the Marie Celeste for six months.
    I had two messages and one was a fake/scam one.
    I actively tried hard. Debbie aged 52